Welcome
to a journey of exploration, reflection, and perhaps, transformation. I am Srinivas Valluri, an architect with over three decades of diverse experience, spanning from drafting tables to boardroom discussions, from local workshops to international trade shows. My career has been shaped by interactions across the spectrum of architecture, design, and beyond.
One of my major areas of exposure has been real estate, where I have been deeply involved in designing project communication, advertising, and branding for real estate developments. This experience has allowed me to work closely with architects, builders, and developers, giving me deep insights into not just architecture and design, but also the larger dynamics of real estate—how projects are conceived, marketed, and ultimately experienced by users. Having observed architectural practices, building design, and large housing projects, I strongly feel there is a need to rethink the way we design and develop our built environment.
This blog is not just about sharing my experiences—it is about stirring thought, challenging norms, and enriching our collective understanding of architecture and design.
Architecture, to me, is not merely a profession—it is a dialogue between past traditions and future possibilities. Yet, this dialogue often overlooks the most important voices: the structures we create and the spaces we inhabit. Through this blog, I aim to revisit and rethink our understanding of architecture, interior design, urban planning, and the roles of regulatory bodies and institutions. I will delve into existing buildings, particularly large housing projects, to uncover lessons that can reshape our practices and redefine design education.
Some of my observations may be uncomfortable—as honest critique often is. But without questioning what we build—the good, the bad, and the overlooked—we risk stagnation. Only through candid reflection can we evolve and elevate our craft.
I invite you to join me in this exploration. Challenge ideas, question conventions, and share your perspectives. Let us look at our creations not just as structures, but as lessons carved in concrete and steel.
Let’s reflect, rethink, and redefine—together.
Srinivas Valluri
Architect